Main points

What to plan

Before you start writing an article:

  • You should consider where the article is going to appear, who is going to read it and what is the purpose of your article
  • In view of the points above decide on the style, language and level of formality: Formal?  Light-hearted?  Semi-formal?
  • Do research about your topic and organize it
  • Choose two or three ideas you would like to include in your article
  • Go straight to the point.  Beating around the bush will not get you any readers
  • Argue your point.  An article is not an essay, therefore your opinion is of uttermost importance
  • Introduce anecdotes or real cases that can back your ideas
  • Think of a title that can awake the reader´s interest and stimulate his appetite to read your article.